Recently added to Mint & Company is our Branding Department. A major role in the ‘brand’ or ‘corporate image’ of a company is its identity.
The core concept behind having a ‘corporate image’ is that everything a company does, owns and produces should consistently reflect the values of the business as a whole.
A Logo (The symbol for the brand and its identity)
Stationery (Letterheads, business cards, envelopes, etc.)
Marketing Collateral (Flyers, brochures, books, websites, etc.)
Products & Packaging (Products sold and the packaging in which they come in)
Apparel Design (Clothing items that worn by employees)
Signage (Interior & exterior design)
Messages & Actions (Messages conveyed via direct or indirect
channels of communication)
Other Communication (Audio, smell, touch, etc.)
Anything visual that represents the business.