Mint & Company aims to create powerful PR strategies that deliver maximum exposure to our clients’ brands, with increased and better-targeted results.
Our PR package is all encompassing and incorporates everything from events and media, to collaborations and on-ground activations.
Press Outreach entails:
Developing strategic press plans and targeting the press and
Outreach to print, broadcast and online press for product
Scheduling press appointments and press days.
Scheduling luncheons, dinners and cocktail parties for editors
and journalists in order to introduce new products and
Pitching features and press releases for editorials and
Social Campaigns & Event Marketing entail:
Linking your brand to and pitching for collaborations with connected individuals and influential social media users, whose published content may have targeted impact within niche audiences.
Organizing events that aim to inspire and generate a buzz. These events come hand in hand with a solid PR plan that’s designed to set the brand apart and make it memorable.
Creating a complete company profile if needed.
Drafting official statements in both English and Arabic.
Monitoring all news portals and press outlets.
Issuing statement on behalf of client either online, on client’s social media channels, or directly to the press.
Continuous monitoring after statement has been issued.
Guide and advise client on how to best handle crisis situations.
Reporting of all negative comments and responses after statement has been issued.