Screen Shot 2015-02-12 at 18.27.01.jpg
Relics_of_Technology_03a.gif
Screen Shot 2015-02-12 at 18.05.31.jpg
Relics_of_Technology_01.gif
Screen Shot 2015-02-12 at 18.27.01.jpg

Press Strategy


SCROLL DOWN

Press Strategy


Mint & Company aims to create powerful PR strategies that deliver maximum exposure to our clients’ brands, with increased and better-targeted results.

Our PR package is all encompassing and incorporates everything from events and media, to collaborations and on-ground activations.

Relics_of_Technology_03a.gif

Press Outreach


Press Outreach


Press Outreach entails:

  • Developing strategic press plans and targeting the press and

    media.

  • Outreach to print, broadcast and online press for product

    placement.

  • Scheduling press appointments and press days.

    Scheduling luncheons, dinners and cocktail parties for editors

    and journalists in order to introduce new products and

    projects.

  • Pitching features and press releases for editorials and

    advertorials.

Screen Shot 2015-02-12 at 18.05.31.jpg

Social Media Campaigns & Event Marketing


Social Media Campaigns & Event Marketing


Social Campaigns & Event Marketing entail:

  • Linking your brand to and pitching for collaborations with connected individuals and influential social media users, whose published content may have targeted impact within niche audiences.

  • Organizing events that aim to inspire and generate a buzz. These events come hand in hand with a solid PR plan that’s designed to set the brand apart and make it memorable.

  • Creating a complete company profile if needed.

Relics_of_Technology_01.gif

Crisis management


Crisis management


  • Drafting official statements in both English and Arabic.

  • Monitoring all news portals and press outlets.

  • Issuing statement on behalf of client either online, on client’s social media channels, or directly to the press.

  • Continuous monitoring after statement has been issued.

  • Guide and advise client on how to best handle crisis situations.

  • Reporting of all negative comments and responses after statement has been issued.