Mint & Company aims to create powerful PR strategies that deliver maximum exposure to our clients’ brands, with increased and better-targeted results.

Our PR package is all encompassing and incorporates everything from events and media, to collaborations and on-ground activations.

Press Outreach entails:

• Developing strategic press plans and targeting the press and

  media.

• Outreach to print, broadcast and online press for product

  placement.

• Scheduling press appointments and press days.

  Scheduling luncheons, dinners and cocktail parties for editors

  and journalists in order to introduce new products and

  projects.

• Pitching features and press releases for editorials and

  advertorials.

• Linking your brand to and pitching for collaborations with connected individuals and influential social media users, whose published content may have targeted impact within niche audiences.

• Organizing events that aim to inspire and generate a buzz. These events come hand in hand with a solid PR plan that’s designed to set the brand apart and make it memorable.

• Creating a complete company profile if needed.

• Drafting official statements in both English and Arabic.

• Monitoring all news portals and press outlets.

• Issuing statement on behalf of client either online, on client’s social media channels, or directly to the press.

• Continuous monitoring after statement has been issued.

• Guide and advise client on how to best handle crisis situations.

• Reporting of all negative comments and responses after statement has been issued.